The Elixery collaborated with the makeup team to develop custom colors for Voltage: Fashion Amplified 2011. Here's one of the awesome colors we decided to add to our line!
What do you do when you want the look of a berry-red stain, but you don't want it to actually stain your lips? Voltage Lead Makeup Artist Ashley Kilcher thought the just-bitten look would be hot on the runway, but she also knew that stained lips were impractical for runway makeup changes. So she challenged The Elixery to create a stain that didn't actually stain. In response to this challenge, we at The Elixery created "Swoon," a lovely, sheer lipstick that gives that sexy stained lip look, but stays on top of your lips instead of staining them. "We wanted to go with rich pops of berry tones on the face, with slight cranberry smudging under the eye," Ashley said. "We paired it with Swoon as a great stain-looking lipstick that is fresh for spring."
"Swoon" was featured on the runway as part of designer Rachel Blomgren's looks for Voltage: Fashion Amplified 2011.
COLOR: Blue-red; bright fresh berry
Elixery lipstick is free of animal testing (cruelty free) and free of animal-derived ingredients (vegan).
Posted by Deborah on February 27th, 2013
I know I am in for a treat every time I take the cap off-
smells incredible, looks beautiful, applies wonderfully, stays put, and feels great on the lips and keeps my lips feeling great.
Yes, this can be said for all The Elixery lipsticks. Here, the color is amazing. I wanted red lips that compliment me (not upstage me) and this is what I got.
Posted by Kris on October 9th, 2012
Swoon is perfect for everything - from every day use to special occasion. And no need to worry about it, either: I just apply it once and am all set. Love it!!