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Skip the sugar rush and get that “just ate a cherry slushie” look with Swoon, a bright reddish berry that will make your lips look as if you just enjoyed a sweet treat, even in the winter. So kissable. Lightly vanilla scented.

What do you do when you want the look of a berry-red stain, but you don't want it to actually stain your lips? Voltage Lead Makeup Artist Ashley Kilcher thought the just-bitten look would be hot on the runway, but she also knew that stained lips were impractical for runway makeup changes. So she challenged The Elixery to create a stain that didn't actually stain.

In response to this challenge, we at The Elixery created "Swoon," a lovely, sheer lipstick that gives that sexy stained lip look, but stays on top of your lips instead of staining them. "We wanted to go with rich pops of berry tones on the face, with slight cranberry smudging under the eye," Ashley said. "We paired it with Swoon as a great stain-looking lipstick that is fresh for spring."

"Swoon" was featured on the runway as part of designer Rachel Blomgren's looks for Voltage: Fashion Amplified 2011.

COLOR: Blue-red; bright fresh berry

See Ingredients

Elixery lipstick is free of animal testing (cruelty free) and free of animal-derived ingredients (vegan).

13 Reviews Hide Reviews Show Reviews

  • 5
    All time favorite

    Posted by Sarah M on September 19th, 2021

    I wore this lipstick in a wedding five years ago, and bought a tube at the time. Five years later I did something I never thought I'd do: I FINISHED A TUBE OF LIPSTICK. I have had the experience of wanting to buy something again but it's been discontinued, and I am thrilled to be starting a new tube of this sassy lip color. It makes me happy to support an awesome local company as well!

  • 5
    My favorite lipstick ever!

    Posted by Lorika on May 28th, 2021

    Swoon practically makes me swoon it's such a great color! I've loved this lipstick since the first time I tried it at a pop-up shop. I also love that it's both intense and sheer. It's a wonderful coolish red that can be worn lighter or darker depending on how heavily you put it on. It's like several lipsticks in one!

  • 5
    Swoon lipstick

    Posted by Julie on October 21st, 2019

    I love this lipstick. The color gives enough color without being overly colorful. I use it everyday with my olive skin. I have tried other brands and keep going back to this brand. The best!

  • 5
    Love, love, love their lipstick

    Posted by Mary on September 22nd, 2018

    Elixery produces the best lipsticks! The colors are terrific, but more importantly they always feel wonderful on your lips.

  • 5
    Lipstick: color/texture

    Posted by Elizabeth McMahon on September 16th, 2017

    I work in a very no-makeup place, but I love the rich vintage reds my vintagy friends are wearing. This is a great compromise because it's a wonderful, rich bluish red, but the sheerness of the formula makes it a bit lighter. I don't feel like I'm making the same kind of out and out statement, but I have color to lighten up my face.

  • 4
    punchy but wearable

    Posted by Amanda on December 20th, 2016

    Swoon is a bold raspberry red/pink with a slight translucency to it - very pretty, though I admit brighter than I expected! The stain-like quality makes it wearable, though, especially blotted down a bit. The formula is lovely as ever. This would be a great color for Spring.

  • 5

    Posted by Carrie on August 21st, 2016

    Looks great, smells great. Bright long lasting color. Love it!!

  • 4
    sweet as a cherry popsicle

    Posted by kjirstin on July 25th, 2016

    this lipstick stains your lips just like a cherry popsicle– i find i need to re-apply this lipstick more often as it doesn't hold as well as the more weighed siren lipstick, but i still enjoy the lightness of this color, perfect for the dog days of summer. the case is durable & so is the stick itself (i bicycle & it survives the daily 10 mile commute). my favorite part? wearing a lipstick where the "materials are safe, ethical, and free of animal testing."

  • 3
    Not My Color

    Posted by Sandi Sorensen on April 20th, 2016

    Lovely lipstick, which I have come to expect from the Elixery - and you always deliver! This is just not a good color for me, the last shade I had was Devious (I think) and that worked much better for me.

  • 4
    A Pop of Red!

    Posted by Stephanie on February 27th, 2015

    As advertised, Swoon is a bright red color....I love that it can be applied as a 'stain' or you can build the intensity. It is very bright, but I like that. It will be great for spring! Not sure if it's my perfect red, but I am enjoying it!

  • 3
    Quite bright

    Posted by Susan Hawkinson-Gergely on June 2nd, 2014

    I like the formula but Swoon is a bit bright for me and only works if I use on top of lip gloss. Full, young lips would look great in this one...mine are a bit thin. Great feeling lipstick however. I will be getting more colors.

  • 5
    Great Lipstick and Great Color

    Posted by Deborah on February 27th, 2013

    I know I am in for a treat every time I take the cap off- smells incredible, looks beautiful, applies wonderfully, stays put, and feels great on the lips and keeps my lips feeling great. Yes, this can be said for all The Elixery lipsticks. Here, the color is amazing. I wanted red lips that compliment me (not upstage me) and this is what I got.