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She had a rough childhood, full of disappointments. One day, she went to a fine department store and found a tube of red lipstick. So emboldened was she at the sight of her sensual red pout, she decided to leave disappointment behind and move to the city to pursue her dream of being a star.

When she arrived, men saw her innocent beauty and tried take advantage of her. Record producers and agents imagined she was swooning to their charms. She smiled, coquettishly, and pretended to be seduced.

But who was seducing whom? She was building herself an empire.

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Elixery lipstick is free of animal testing (cruelty free) and free of animal-derived ingredients (vegan).